NeilPryde, the flagship brand within the Pryde Group and the world’s leading Windsurfing Sail and Rig supplier announces the introduction of NeilPryde branded high performance road bicycles planned for launch in the second half of 2010.
The new product line will capitalise on the company’s reputation for cutting edge high performance equipment manufactured in carbon composite materials.
Neil Pryde, founder of the Pryde Group commented on the move:
“A high proportion of the NeilPryde customer base share our passion for cycling and we are confident that our customers will appreciate the performance and elegant engineering in the NeilPryde Bikes.”
The design of the bicycles is a collaboration with BMW Group DesignworksUSA.
The Pryde Group plans the launch of the high-end carbon fibre road bikes mid 2010 with product sold direct to consumers via the Internet and through a select dealer network in key markets. The program will be fully supported by professional consultants and after-sales service.
NeilPryde Bikes will be managed by Mr. Michael Rice, Sales Manager reporting directly to Michael Pryde, Group Sales & Distribution Manager.
Founded in 1970, the Pryde Group is privately held Hong Kong company and a leader in the marine and adventure sports markets. The company has over 3000 employees with operations in more than 40 countries.
For further information on NeilPryde Bikes, contact Michael Rice at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
Regards,
NEIL PRYDE
Managing Director
Neil Pryde Limited