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Management Team

Pryde Group has a long history of leadership in the marine and action sports industry. Our international management team are dedicated individuals with a passion for their sport and for winning.

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Group Structure

Pryde Group has offices and distribution around the world, reflecting the truly international positioning of the business.

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History

Neil Pryde Ltd was founded in Hong Kong in 1970 as a sailmaker, supplying sails primarily to yacht builders in Europe.

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Awards

Pryde Group has won numerous design, marketing and advertising awards, including the prestigious international Business Week design award

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About Pryde Group

Pryde Group is a Hong Kong based Sports Group composed of three key business platforms — manufacturing, distribution and brand management. The company’s focus is on high-performance products, premium quality, style and a winning attitude.

Pryde Group is a privately held company, wholly owned by the Shriro Group. With over 1200 employees, operations in more than 40 countries and almost 50 years of experience, Pryde Group is one of world’s biggest players in the marine and adventure sports markets.